Getting your marketing effectiveness excellence up to par is a critical task for every business, regardless of the size and scale. The goal is to increase your brand recognition and credibility and also to drive increased sales. You can accomplish this by understanding how to make your marketing more effective, and how to improve your business’s overall marketing efforts.
APAC Effie Awards 2015
Effie Awards are a leading global award that celebrates the best of marketing effectiveness. They are a non-profit organization that encourages dialogue around marketing effectiveness and serves as a benchmark for agencies, advertisers, and other marketing professionals worldwide. As a nonprofit organization, Effie Awards works with top research, media, and marketing organizations to recognize marketing ideas that work. It has 40 national programs.
The Effie Effectiveness Index ranks the world’s most effective marketers, brands, agencies, holding companies, and marketing organizations. It is the most comprehensive global ranking of marketing effectiveness. The Effie Index includes the following categories:
Brand Effectiveness, Real-Time Marketing, Sponsorship & Event Marketing, Youth Marketing, Business-to-Business Marketing, and Single Market categories. The Real-Time Marketing category recognizes the real-time marketing efforts of brands, agencies, and other marketing organizations.
The Agency Network of the Year award went to Ogilvy & Mather. The second most effective agency network was Lowe & Partners Worldwide with eight entries. The other two networks that ranked among the top five were DDB Auckland and Mull Lowe Group. The remaining networks included BBDO Worldwide, Leo Burnett Worldwide, Interpublic, Starcom MediaVest Group, MDC Partners, and McCann Worldgroup.
The Effie Awards are a leading platform for marketing effectiveness in the Asia Pacific region. The Effie Awards were launched in the United States in 1968 and have since gained a global reputation for awarding the best of marketing communication. In addition to the awards, the organization has launched four regional competitions: the Middle East/North Africa Effie, the North America Effie, the Asia Pacific Effie, and the Global Effie.
APAC Effie Awards are organized by the Confederation of Asian Advertising Agency Associations (CAAAA). They recognize the best marketing communication in the Asia Pacific, and honour those efforts that achieve strategic objectives.
The Effie Awards are recognized as the preeminent award in the advertising industry. In the United States, the award was launched by the New York American Marketing Association (AMAA) in 1968. In addition to being recognized by agencies, advertisers, and other marketing professionals worldwide, winning an Effie has become a global symbol of achievement.
Effie Effectiveness Index
Effie Worldwide is the world’s largest nonprofit education organization dedicated to marketing effectiveness. We celebrate creative and effective marketing strategies that improve business and consumer lives. In addition to our award programs, we work with the world’s top research and media organizations to help clients and agencies understand the value of marketing effectiveness.
The Effie Effectiveness Index ranks the most effective marketers and brands across the world. It ranks marketers and brands based on an analysis of credited finalise data from worldwide Effie competitions. The Effie Effectiveness Index includes networks, holding companies, and agencies.
The Effie Effectiveness index is the only global index that measures marketing effectiveness excellence. The index is designed to identify the industry’s most effective marketing activities, strategies, and tactics.
Effie Worldwide relies on entrants to provide case studies and statistics to support their claims. Applicants must explain how their case is effective and why it is worthy of an Effie. In addition to the case, applicants must also explain why the metrics used are important. They will be reviewed by a panel of judges to determine the case’s effectiveness.
The Effie Effectiveness rankings are updated annually. A small percentage of cases are chosen as finalists each year. The top winners will earn points toward the Effie Effectiveness Index. If an agency wins a Gold or Silver Effie, the agency receives 12 points. If an agency wins a Grand Effie, the agency receives 48 points.
The Effie Effectiveness Rankings are based on an analysis of credited finalist and winner data from Effie competitions around the world. The index provides marketers with an analysis of global marketing trends, as well as insight into the effectiveness of global marketing ideas.
The Effie Effectiveness ranking is based on a cumulative Effie Award Winner and Finalist point aggregation over a year. The index is designed to identify the most innovative marketing activities, strategies, and tactics that were produced in the previous year.
In addition to the index, Effie awards honor marketing campaigns that have been successfully implemented. Awards are given to brands, agencies, and teams who have demonstrated an innovative and effective approach to marketing. The Effie awards are recognized as the premier marketing awards in the industry.
Targeting new audiences based on their motivation
Identifying and targeting the right audience is the only way to get the most bang for your buck. One of the best ways to do this is to perform a bit of market research and then tweak your marketing strategy to suit your unique clientele. This is particularly true in the case of small business owners. By targeting the right customers, you can increase your profitability and improve customer retention. For instance, if you have a travel company, you might consider a targeted campaign for travelers. Likewise, if you’re a doctor, you may have an easier time swaying your hapless patients to eat their vegetables.
If you’re looking for a marketing solution, consider your target market’s unique needs, desires, and wants. The best way to do this is to create a customer-centric marketing strategy that delivers relevant, useful, and engaging content. To help you do this, you might want to look into a content marketing platform that provides a suite of content solutions ranging from customer segmentation to personalized product recommendations. Alternatively, you might want to consider the use of a marketing consultant who can help you devise a strategy that suits your business’s unique needs.
Effie Effectiveness Culture Monitor
Effie Worldwide is a global non-profit organization that recognizes the best marketing efforts and provides insight, education, and awards. Effie, a global community of marketing effectiveness professionals and practitioners helps marketers identify and capitalize on effective marketing strategies. By evaluating the most successful marketing campaigns, Effie recognizes the best examples of effective advertising, marketing, and PR.
The Global Effie Effectiveness Index is a benchmark for marketing effectiveness excellence. Effie Index models were developed to identify the most effective case studies. These models recognize the value of collaboration. All finalists will appear on the Effie Index.
The Effie Index has evolved from a linear to an exponential scale. This has allowed the Effie Index to recognize the most effective marketers in the world. It has also helped support teamwork across companies. The Effie Index has a database of more than 20,000 cases.
Effie encourages collaboration by providing case submission forms that allow entrants to credit up to thirty individuals. The form must also include sourcing information and details. In addition, the form must contain dates for all data. It should also include a full-period of the entire effort. The form can be modified until the entry deadline.
The Effie Client Award recognizes clients who have demonstrated an outstanding commitment to marketing effectiveness excellence. The award is open to clients who have submitted cases to the Effie Awards in the past three years.
The case must contain an effective strategy linked to a challenging business or social issue. It must demonstrate an idea that was brought to life, and it must tell a compelling story to the jury. The entry must demonstrate the effectiveness of the strategy and how it resulted in growth.
The case must include a detailed explanation of the strategy and how it is worthy of an Effie award. It must include research and metrics, and it must explain why those metrics are important. The case can be submitted by a lead agency, a contributing agency, or a client. The lead agency is responsible for the key elements of the effort. If a second lead agency is used, the lead agency must certify that their work was a significant part of the effort and that it deserves equal recognition.
