Many businesses find it difficult to set up efficient client communication. Bulk messaging using messengers and SMS not only resolves this corporate work but also makes it possible for customers to obtain critical information about their orders for products and services more quickly.
For communication to occur between a business and a client, contacts of the target audience must be gathered. In this essay, we’ll explain how to legally and conveniently obtain a phone number for the user.
Below are some ways to gather a contact database for SMS messaging:
Options for data collecting
Getting the consumers’ (current and future) permission to receive communications from your business is the first step in preparing the newsletter. Three methods exist to obtain permission to deliver a message:
- The consumer must fill out a paper questionnaire titled “Offline” and check the box indicating their approval to receive messages as well as provide their contacts’ information, such as name, surname, and phone number. Don’t forget to seek the client’s permission before processing any of their personal information!
- An online form is completed on the website. An explanation of the service and a link to the rules of sending messages must be included in the online form.
- Customers must provide their first and last names, and phone numbers, and check the box to consent to receive messages.
- The least common option is to preserve a lot of audio recordings of conversations with the contact center because doing so is inconvenient. The operator’s warning the subscriber about the messaging is what is most important in this situation.
Characteristics of acquiring consent
The acquisition of user contacts for businesses that send business messages is subject to restrictions set forth by each messenger, in addition to the General Data Protection Regulation, which governs the sending of messages with consent.
You might get Viber and SMS fines from telecom providers for sending
Unauthorized SMS messages. Each nation has a certain approved authority in charge of keeping an eye on consumer-business interactions.
Automatically checking the boxes for message consent on an electronic questionnaire is banned. The box on the form should only be checked by the user. If permission is granted via the website, a one-time SMS code should be used to confirm the customer’s phone number.
Customers who start the discussion are assumed to have granted their agreement to receive communications in the future unless they withdraw it or decide not to sign up. It’s crucial to keep in mind that consumers can decide at any moment whether or not to stop receiving communications from a certain sender.
Viber keeps track of user lock frequency and has the option to disable senders who have a lot of lock frequency. To unlock the sender’s name, the disabled sender must give Viber the necessary message content details. Viber has the discretion to restore the offending sender.
Only users who have begun the conversation themselves—for example, those who have called the chat to inquire about an order, a delivery, a service, or a piece of software—are eligible to receive messages from the brand.
Political parties, pawn shops, credit organizations, companies that sell weapons, drugs, tobacco, and alcohol, adult-only establishments, blogs with public postings, gambling establishments, religious groups, astrological consultancies, and psychics are prohibited from sending bulk messages via messenger and Bulk SMS.
How to encourage a client to provide contact information
Why are clients hesitant to discontinue contact? Users’ apprehension of pointless information, spam, and invasive sales is the major cause. The user can choose from the following solutions in exchange for their phone number.
- Bulk SMS offers the next purchase as a perk. Request the customer’s phone number so you may send them a promotional call.
- It might be any free product that is appropriate for your line of work, like a free trial, introductory lesson, or webinar. Such a solution will assist you in becoming familiar with your core offer in addition to inspiring you to subscribe. This is crucial when a consumer needs time to determine whether to buy a sophisticated, expensive product or service.
- The white paper Create a digital mini-book with helpful information for your consumer on how to solve a certain issue. It might be a book written by a marketer on “How to Increase a Client’s Life Cycle,” “How to Start Learning Chinese,” or “How to Learn to Cook in Seven Days.” Such a channel will attract leads since the value will be delivered directly at this second and to the messenger.
- “Buy in time at a great price,” reads the timer. The choices come in a huge variety. The key is to shorten the offer period. The consumer will then submit their phone number right away, skipping tomorrow. The scarcity of some items might be used as another motivator.
- Exclusive: Inform the user that exclusive deals are only available to newsletter subscribers. All approaches are beneficial, but it’s crucial to exercise restraint since infinite perks and 90% discounts devalue goods and services that require a lot of resources. Customers can dispute the offer’s value and the company’s price strategy.
- A customer database should not be expanded at any cost. It is more crucial to have focused, paying customers than a large number of subscribers to the company’s messaging.
How to increase conversion rates on the contact form
A place to find contacts
How to correctly compile a contact database to avoid being blacklisted has been clarified. So where is the ideal location to request a customer’s information on a form to obtain permission to join a mailing list? The following are possible points of communication with a customer:
- On-site pop-ups: When the user is not on the site or is about to depart, open the data collection form.
- Ordering something from the website: Notify the consumer that by choosing “Order,” he verifies the accuracy of the information submitted and consents to receive mailings.
- On-site chat is available: The operator may offer to sign up for a notice about promotions or a message about a new product that the customer might find interesting but isn’t yet available after the conversation.